Leading Music Retailer Completes Bolt On Acquisition To Broaden Product Offering
The Corporate team at law firm Irwin Mitchell has advised GAK, the leading omni-channel musical instrument retailer, on its acquisition of the Mad About Music Group, trading as Tiger and DJM Music.
Founded by Darren and Leisa Mennie in 2002, Mad About Music was established as a brand owner and retailer of musical instruments, predominantly focused on the education market within the UK.
It has since evolved to become a prominent online retailer of instruments both in the UK and across Europe, with a reputation for high quality products and accessories.
The acquisition will enable GAK to accelerate the development of an own brand strategy, while at the same time help it broaden the depth and breadth of its product offering, in particular instruments for beginners.
GAK will initially drive these strategies by cross selling the Mad About Music brands across its online, store-based and education channels. This approach in the medium term will be complemented by the launch of additional products under GAK’s brands.
Irwin Mitchell Corporate partner Adam Kaucher and solicitor Gregory Mazgajczyk led the IM team on the deal.
Earlier this year, Irwin Mitchell advised Risk Capital Partners when it backed the buyout at GAK.
Expert Opinion“Great to have advised Risk Capital and GAK on this latest acquisition. Mad About Music is a great fit which not only complements GAK’s existing product range, but also provides valuable new channels into the beginners’ market.” Adam Kaucher - Partner