Cross-Border Transaction Strengthens International Growth Opportunities For Fulllcast

Irwin Mitchell’s Corporate team has advised Ebsta on its cross-border sale to Fullcast, a Salt Lake City-based provider of sales performance planning and execution platforms.

Ebsta, led by CEO Guy Rubin, is a London-based revenue intelligence platform that empowers B2B sales teams to scale efficiently and drive predictable revenue growth. Its technology enables data-driven forecasting, historical performance analysis, engagement trend tracking, and KPI monitoring.

Fullcast offers a Go-to-Market (GTM) planning and execution platform that allows revenue teams to design, manage, and track GTM strategies using a unified source of truth for all GTM data. 

Expert Opinion

“We’re proud to have advised Ebsta on this strategic transaction. Having worked closely with Guy Rubin and the team over many years, it’s been a privilege to support their journey and witness the business go from strength to strength.

“This partnership with Fullcast marks an exciting new chapter, unlocking fresh opportunities for both organisations and their customers.”
Ben Gale, Legal Director in Irwin Mitchell’s Corporate team

Guy Rubin, CEO of Ebsta, commented:

“Irwin Mitchell has been a trusted legal adviser to Ebsta for many years, consistently providing exceptional service across a range of matters. Their deep understanding of our business, combined with their pragmatic and commercially-minded approach, has made them an invaluable partner throughout our journey."

Commenting on the support he received from Irwin Mitchell, he added:

"During the sale of Ebsta to Fullcast, Ben Gale, played a pivotal role in guiding us through a complex and time-sensitive transaction. His responsiveness and availability were outstanding — whether it was late nights, weekend calls, or urgent document reviews, he was always there, calm, focused, and ready to move things forward.

"Ben’s project management skills were key to keeping everything on track and ensuring that the deal completed on time, despite an expedited timeline.  Ben’s attention to detail, clear communication, and proactive problem-solving gave us confidence at every stage. Throughout this intensive period, he remained personable, friendly, and a genuine pleasure to work with.  We’re incredibly grateful for Ben’s dedication and expertise, and we would wholeheartedly recommend Ben and the Irwin Mitchell team to any business looking for top-tier legal support.”