Campaign To Air On TV and Online Features Real Clients Sharing Their Emotional Stories As Their Cases Conclude
Legal and financial services firm Irwin Mitchell has today launched its latest campaign - The Human Touch - featuring real clients sharing emotional stories following successful cases.
The firm recently reorganised the business to put clients at the heart of everything it does, focusing on providing an excellent client journey throughout all areas of law and financial advice. Irwin Mitchell was also recently ranked number one for overall client service by the independent Legal 500 guide based on feedback from clients interviewed.
The Human Touch campaign now builds on that by featuring real client success stories from across different areas of the business including private client, family law, personal injury, corporate and employment.
Global, full-service, B2B agency Merkle B2B oversaw the campaign with creative and production studio Annex bringing the project to life. The creative approach will be seen on TV and online over the coming months.
The core concept of the new campaign is about connecting with clients on a human level and understanding their situation. Whether they are experiencing heightened emotions like anger and vulnerability, or more subtle emotions like doubt and insecurity, Irwin Mitchell helps them to transition to more positive state.
Expert Opinion“Our new campaign considers the emotional transitions our clients go through as they navigate life’s ups and downs. When our clients come to us they often display negative emotions such as concern and stress. Our personal, human approach helps turn these negative emotions into positive ones.
“Whether this means a good honest heart-to-heart with a personal injury client, taking the time to establish a deeper understanding of a business, or planning for retirement - these are the human touch moments that matter and that set us apart.” Victoria Brackett - Group Chief Commercial Officer
The clients featured include a corporate client selling their business in an international deal and another receiving employment advice for his company. There is a young girl left with cerebral palsy after suffering a brain injury in a medical negligence incident. There is also a woman who took her divorce case all the way to the Supreme Court to fight for fairness, and a private client who needed advice on his tax, trusts and estates and is now receiving financial planning advice from Irwin Mitchell.
Irwin Mitchell took an inclusive approach to producing this campaign that will change public perceptions within the broadcast industry. As well as using real clients, not actors, they assembled a behind-the-camera team made up of people who are often overlooked: those with disabilities both hidden and visible. It's about giving opportunities to talented individuals who don’t always receive the opportunities they deserve.
A behind-the-scenes look at the inclusive approach to the campaign will be launched during national inclusion week on Monday 27 September.