Firm Beats National And International Law Firms To Number One Spot

Blogging company Passle has named Irwin Mitchell as the most active law firm for thought leadership.

For its 2019 Legal Industry Thought Leadership Report, Passle looked at knowledge pieces produced and social media activity over a five-year period to see which firms were best demonstrating their expertise online.

It ranked 200 national and international firms across eight categories, taking into account press releases, thought leadership pieces and social media, with Irwin Mitchell coming out on overall top.

The leading national law firm also ranked highly in individual categories, coming second for the most knowledge pieces being produced and third for the most Twitter followers.

Irwin Mitchell regularly produces market-shaping reports including the quarterly Powerhouse report, which tracks the economic growth chart across regions in the UK. The report attracts huge media coverage regionally and nationally.

Last week the firm published its Going Fourth research, focusing on growth opportunities and risks industry professionals have identified in industry 4.0. Other thought leadership work has also included Brexit reports and a joint survey with YouGov on later life planning.

The report highlights the changing nature of communications in the legal sector, with the number of insights produced and social media all up in the double figures since 2014, as well as highlighting the growing importance of LinkedIn as a way law firms can engage with prospective clients.

Expert Opinion

“It is great to see that our thought leadership and social media work has been acknowledged by Passle and that we have topped the rankings.

“To be the best across five years’ worth of data is an amazing testament to the work that everyone puts in to produce valuable and interesting content for our audiences, which spans the whole of our group.

“Our focus on bringing the expert hand and the human touch to our thought leadership pieces really makes a difference. Going forward we hope to produce even more content that is relevant and engaging for our varied audiences.” David Ward - Group Director of Marketing and Propositions