Deal Highlights Law Firm’s Growing Sports Sector Credentials

Irwin Mitchell’s specialist sports team has advised British Rowing on its new official teamwear partnership with Nike.

The new deal will see British Rowing working with Nike to deliver performance and teamwear for the GB Rowing Team up to the LA 2028 Olympic and Paralympic Games.

The deal also includes the provision of teamwear to the England Rowing Team over the same seven-year period.

Irwin Mitchell’s advised on the deal as part of its new partnership with the leading sporting body.

Last June, Irwin Mitchell was announced as the Official Legal Partner to British Rowing with a brief to support the organisation’s legal work and its commitment to becoming a more diverse organisation and sport.

Expert Opinion

“This partnership for British Rowing is significant. It not only represents a long term deal which will take it through the next Olympic and Paralympic cycles, it is also part of British Rowing’s drive to grow the sport. Helping British Rowing appeal to new audiences is something we are very much behind and we have no doubt that it will be a successful partnership for all concerned.” Tom Barnard - Partner

Kenny Baillie, British Rowing Director of Partnerships & Communications, said: “At British Rowing we have a strong pedigree within rowing of continuously embracing the latest technologies to enhance our operation.”

“We also have a focus to engage and entertain our members and wider fanbase. This partnership with Nike puts British Rowing at the forefront of teamwear partnerships that can inspire current and future athletes, some who may not even think rowing is a sport for them.”

Irwin Mitchell is also the official legal partner of England Rugby. This partnership has already seen the introduction of a Legal and Tax Helpline to support member clubs and the development of a new mentoring programme for young players.