Social Media Homeworking Campaign To Raise Money For Midland Freewheelers

Legal professionals across the West Midlands are being urged to dress to impress during lockdown and help the fight against coronavirus.

The Birmingham office of law firm Irwin Mitchell is organising a Dress Up Day social media campaign this Friday.

The company is asking staff, the legal chambers it works with and employees of charities to dust off their smartest, formal workwear and post a picture of themselves on Twitter while working from home.
 
Those taking part are asked to make a donation of at least £1 to The Midland Freewheelers, a charity delivering NHS supplies to hospitals across the region. Irwin Mitchell’s Birmingham office has nominated it as its charity of the year.

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“We are committed to getting involved in the communities where we are based and doing what we can to support vital charities.

“Our Dress Up Day is in direct contrast to the normal Dress Down Fridays which take place at so many offices in non-pandemic times.

“We are asking as many colleagues, charities and those in the legal community as possible to get creative and dress up in their best work wear and tweet a photo of them working from home. Children and pets are welcome.

“By doing so they will be helping to support a fantastic charity in Midland Freewheelers which carries out invaluable work, none so more than at present supporting the frontline fight against coronavirus.” Laura Daly - Partner

Midland Freewheelers provides free round-the-clock emergency deliveries to hospitals and other sites across Birmingham, Dudley, Sandwell, Walsall and Wolverhampton. All of its riders are volunteers and they can carry anything which can be safely stored on their bikes, from blood products to breast milk and scans such as X-rays.

Recent missions helping to support the battle against covid-19 have included delivering visors for personal protective equipment (PPE) to hospitals, hospices and care homes as well as transporting Covid-19 samples for testing. Volunteers have also delivered chemotherapy drugs for home treatments on behalf of Birmingham Children's Hospital.

Lorraine Gough, the chairwoman of the charity, said: “Life has changed so much for many in the last few weeks but we remain committed to helping our NHS and other care heroes.

“We are thrilled by this latest fundraising idea and hope as many people as possible take part and have fun while also promoting the importance of staying safe. While times are difficult it is vital that people follow the self-isolation and social distancing rules.”
 
To take part in the Dress Up Day people should post a picture, including #DressUpDay and tagging in @Community_IM

To donate visit www.justgiving.com/fundraising/irwinmitchellDUD

Every year, Irwin Mitchell’s offices select a good cause to support for 12 months through voluntary work and fundraising activities.

The initiative is part of work undertaken by the Irwin Mitchell Charities Foundation, an independent charity established in 1997 which has raised more than £2.5 million for a range of different organisations both in the UK and abroad.