Opportunities In Growing Economy Could Be Missed

Small and medium-sized construction businesses are falling behind their larger competitors in terms of social media strategies and missing out on potential new business leads as a result – says an industry legal specialist.

According to Steven Bate, a construction litigation partner at Irwin Mitchell, the last few years have seen some construction firms take significant steps forward in terms of their use of social media, including the use of LinkedIn, Twitter and blogs.

He warns however that the opportunities that social media can bring in terms of generating new sales, engaging with industry peers and enhancing brand reputation, could be missed if smaller players ignore the benefits.

Although many smaller firms are more aware of different channels, it is believed that many senior decision-makers are unaware of how it can directly benefit their organisation and concerned about the legal pitfalls.