Introducing Brand Accelerator – our new tool for brand protection

How safe is your brand? 

For many businesses, a strong brand identity is a key driver of customer loyalty and a critical component of overall business success. Your brand is more than just a name, it’s how you set yourself apart from your competitors. That combination of logos, slogans, colours, product and company names can hold significant financial value when registered as a trade mark, yet many businesses fail to protect their biggest asset. 

To help clients develop and protect their intellectual property, Irwin Mitchell has developed a new tool - Brand Accelerator. 

Brand Accelerator is essential for safeguarding your brand's identity. It enables us to search hundreds of international trade mark offices and databases around the world to find out which brand names are protected, who owns them and in which country. These detailed searches along with in-depth analysis from our IP lawyers can pinpoint any existing identical or similar brands to yours, helping you determine if your brand can be used or registered as a trademark.

Protecting your brand and IP is crucial for standing out in a crowded and competitive market - just because a name is available for company or domain registration doesn't mean it's free to use as a trade mark. Brand Accelerator is a powerful tool that can provide invaluable data and insights into protected names as well as peace of mind that your chosen brand is secure from legal challenges.

What can Brand Accelerator help with? 

• Launching a new brand: Before creating any brand names, imagery or collateral, through Brand Accelerator we can conduct thorough searches of trade mark registers in your target markets anywhere in the world. We will check for identical and similar names, as well as unregistered (common law) rights. This will help avoid infringing on third-party rights and provide piece of mind that your trade mark application(s) will be smooth running.
• Acquiring or selling a business or product line: Brand Accelerator can provide a comprehensive, up-to-date due diligence report of all brands and names owned by the business globally, along with details of any oppositions or litigation relating to the brand.
• Competitor analysis: Brand Accelerator can help you stay ahead of the game by providing insight into your competitors' brands, new products and their latest naming activities worldwide.

Every business has a name and a logo that should be protected as a registered trade mark and Brand Accelerator is the first step in protecting your business.

Full details on how Brand Accelerator can help protect your business can be found here: https://www.irwinmitchell.com/business/intellectual-property/brand-accelerator