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Joanne Bone



Joanne advises businesses across all sectors on intellectual property (IP) and IT issues both nationally and internationally. She provides specialist advice in relation to IT contracts, e-commerce and data protection. In IP, Joanne advises on branding strategy and getting a return on investment through licensing IPR.

She also advises on copy clearance in respect of advertisements.

Recent highlights:

  • Advising Callcredit Information Group, innovators in the application of consumer information and one of the three large UK credit reference agencies, on its contractual documentation from master service arrangements to consumer terms and branding including in relation to its market changing new product, Noddle.
  • Advising a leading UK hotel brand on its IT contracts including agreements relating to guest Wi-Fi and connectivity of its head office.
  • Advising Team 17 Software Limited, the games developer of the well known Worms game on a worldwide branding strategy.
  • Acting for Magnomatics Limited, a spin out company from The University of Sheffield which has developed revolutionary contactless, lubricant-free magnetic transmissions and ultra high-torque electrical machines in relation to exploitation agreements and IP ownership.
  • Acting for a global supplier of knowledge based software and databases for use in metabolism, toxicology and related sciences. We have drafted both standard form documentation and advised on international licence arrangements.

Market view:

A client says "She's like an extension of our legal team." – Chambers & Partners, 2018

Sources say she is "very good and responsive, and always gets back to us quickly. She doesn't sit on the fence – she points us in the right direction." - Chambers & Partners 2015

Read My Comments On The Latest News

  • 24/01/2019
    Google Punished With £44 million Fine For Personal Data Breach

    “The amount of the fine may seem surprising, particularly as many thought the first big fine would come from a data breach. The fine is certainly much larger than those we have seen in the UK to date. Prior to GDPR, the maximum fine that could be levied in the UK was £500,000 and after GDPR the maximum fine is up to 4% of global annual turnover. Whilst this fine is large it is less than 1% of Google’s global annual turnover. Also CNIL felt it was justified because Google had not met some of the core protections relating to personal data under GDPR, it affected a large number of people and was not a one-off, time-limited infringement. It will be interesting to see if the ICO in the UK follows suit.”

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  • 25/05/2018
    GDPR - Businesses Must Evolve To Ensure Full Compliance

    “Our survey into GDPR 12 months ago highlighted a significant lack of awareness about the new rules. I’m pleased to say this has changed and many businesses have been working flat out to ensure that they are compliant in time for the May deadline. “I’m also pleased to say that a lot of organisations have approached the new rules with a great deal of positivity; seeing GDPR as an opportunity for how they interact and engage with their customers. “It’s important thing to remember is that the so-called ‘G-day’ is just the start of the process. “Businesses need to embed their data processing controls into their everyday processes and with the ICO saying it will issue new guidance in the future, it is vital that businesses keep up to speed with what the Regulator is telling them. “For those businesses that don’t think that they are compliant or are concerned about it, it is important that they do not panic. Doing nothing is not an option and it is vital that businesses roadmap exactly what he going to do and by when. “It’s also no excuse to think that it’s an EU rule and that Brexit will soon mean it doesn’t matter. The UK is committed to these rules and businesses can’t bury their heads in the sand.”

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  • 30/05/2017
    IT & Telecoms Firms Risk Damaging Fines By Ignoring New Data Protection Rules

    “These results are concerning because with next May’s deadline fast-approaching and with so much at stake, our study reveals there’s a very real possibility that a large number of IT & telecoms companies will not be compliant in time. “It’s a staggering statistic but 90% of the world’s data was only created in the last two years. Data is at the very heart of every telecoms operations and by 2020, there will be ten times the current amount of mobile data and much of it unstructured. The time to install the right data shields and internal compliant controls to minimise the risk of breaches is now.”

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  • 30/05/2017
    Two Thirds Of Real Estate Firms Unaware Of New GDPR Fines

    “These results are concerning because with next May’s deadline fast-approaching and with so much at stake, our study reveals there’s a very real possibility that a large number of real estate firms will not be compliant in time.”

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