Irwin Mitchell advises Wild Frontiers management team on BGF investment

Irwin Mitchell has advised the management team of Wild Frontiers Adventure Travel on its investment from BGF.

Wild Frontiers, the award-winning adventure travel company specialising in premium small group and tailor-made tours, has secured backing from BGF to support its next phase of growth.

Founded in 2002 by travel writer and explorer Jonny Bealby, the business operates more than 375 tours annually across 60 destinations worldwide.

The investment comes as demand for experiential and premium travel continues to grow, particularly among over-50s and solo travellers in the UK and North America.

Under CEO Clare Tobin, Wild Frontiers has been focused on expanding its technology capabilities, enhancing customer experience and developing its product offering, alongside strengthening its responsible travel proposition.

BGF’s investment will support further growth across these areas, including international expansion, enhanced use of data and continued investment in the customer journey.

Irwin Mitchell advised the management team throughout the transaction. The deal was led by corporate partner Adam Kaucher and assisted by Claudia Cho (corporate), with support from James Lomax (employment) and James Szerdy (banking).

Adam Kaucher, partner at Irwin Mitchell, said:

 

“We’re delighted to have supported the Wild Frontiers management team on this important investment. The business has built a distinctive position in the premium adventure travel market, underpinned by a strong brand, loyal customer base and clear growth strategy.

“This investment from BGF provides a strong platform for the next stage of expansion, and we look forward to seeing the team continue to grow and develop the business in the years ahead.”

Chris Morgan, Investor at BGF, said:

 

“Wild Frontiers has built a highly differentiated position within the premium adventure travel market, underpinned by a trusted brand, strong customer retention and a genuinely unique offering, supported by decades of experience delivering curated tours to some of the world’s most interesting and culturally diverse destinations. We’re delighted to be partnering with Clare and the Wild Frontiers team to support its continued growth.”