Transaction Highlights Law Firm’s IT, IP and Cross-Border Deal Credentials

Law firm Irwin Mitchell has advised on the sale of WhenFresh, the UK's residential property data firm, to PriceHubble. This strategic acquisition marks the Zurich headquartered firm’s second purchase in the UK and further strengthens its real estate and finance data solutions.

WhenFresh is a leading provider of data solutions to mortgage lenders, insurers, financial institutions, the public sector, and other big data users. By acquiring WhenFresh, PriceHubble gains a stronger foothold in the UK market and enhances its capabilities to serve a wider range of clients.

PriceHubble is renowned for delivering property valuations and market insights. The company has been actively expanding its portfolio through mergers and acquisitions, with the WhenFresh deal being its sixth to date.

Following the deal, Mark Cunningham, co-founder and Director of WhenFresh, will spearhead the transition of the business as a wholly owned subsidiary of PriceHubble UK.  Alan Dean, co-founder and Technical Director of WhenFresh, will take on the role of Group Innovation Director at PriceHubble

Irwin Mitchell played a key role in advising the founders and management shareholders of WhenFresh throughout the acquisition process, ensuring a successful outcome. The team included Matthew Sillett (Commercial), Geraint Lloyd, (Corporate), Eu Jin Ong (Intellectual Property), Yasmin Pannett (Commercial), Helen Kidd (Employment) and James Arnold (Tax).

Expert Opinion

“It has been a pleasure working with WhenFresh, its founders and management shareholders throughout the journey from start-up to seed funding, then expansion capital fundraising and now sale, we congratulate them on this successful exit transaction.

“This acquisition further demonstrates the attractiveness of the UK market for overseas investors, particularly in the fintech, insuretech, real estate and finance sectors. Our recent report on foreign direct investment (FDI) highlights that the UK is attracting more investment than ever before, with a steady increase in interest from international investors across various sectors.” Matthew Sillett, partner at Irwin Mitchell

Alexis Radjabi, Chief Sales Officer for Western Europe at PriceHubble, said: "This synergy enables us to seamlessly build unique performance data solutions, positioning ourselves exceptionally well to assume market leadership."

Alan Dean commented: "This acquisition will allow both companies to share their technology in order to amplify and accelerate the development of new products, opening up a tremendous opportunity to take our success in the UK to the international market as part of the PriceHubble Group."

Irwin Mitchell recently published its latest report about foreign direct investment (FDI). The report examines where investment is coming from, which sectors it is being attracted to, and what the latest hotspots in the UK are for attracting FDI.