Irwin Mitchell Supports ‘Fatal 4’ Campaign

Serious injury experts at Irwin Mitchell’s Southampton office have backed a new campaign launched by Hampshire Constabulary’s Road Safety Unit.

The campaign focuses on the ‘Fatal 4’, which are the four biggest causes of fatalities on the roads – inappropriate speed, drink/drug driving, mobile phone use (distraction) and failure to wear a seatbelt.

Spearheaded by theatrical style movie-trailer produced by Hampshire Constabulary, the campaign is designed to challenge risky driving behaviours which contribute to deaths on Hampshire’s roads.

A study conducted by Transport Research Laboratory (TRL) commissioned by Hampshire and Thames Valley Roads Policing found that 460 road users would avoid being killed or seriously injured each year if risky driving behaviours falling under the ‘Fatal 4’ banner were reduced.

Jack Lloyd, a serious injury lawyer and road traffic collision expert at Irwin Mitchell’s Southampton office, said:

Expert Opinion

“Here at Irwin Mitchell, we sadly know all too well the terrible consequences of serious injury and death on the roads in Hampshire. We act for a number of clients who have either been seriously injured, or families of those who have been tragically killed whilst on the road, and see frequently the devastation such collisions cause to families all over the country.

“We applaud Hampshire Police for making such a bold statement with this fantastic video. We have committed as a firm to sharing this through our social media platforms to support the police, and would encourage anyone to share this to their friends and families to help spread the message.

“It is up to everyone on the roads to help make them a safer place, and whilst we are able to help should the worst happen, it would be far better to avoid these tragedies taking place.” Jack Lloyd - Chartered Legal Executive - Associate