Louise Ash

I specialise in brand protection, enforcement, and dispute resolution in relation to a broad range of intellectual property rights including trademarks, design rights, copyright, domain names, company names, and complementary reputation management issues.

I work with UK and international clients ranging from SMEs to multinational corporations in diverse sectors such as hospitality and leisure, consumer products, sport, fashion, professional and financial services. I advise on a range of contentious and non-contentious intellectual property issues including brand clearance exercises, filing and prosecution, Registry proceedings, dispute resolution, brand acquisitions, negotiating settlements and terms of co-existence. I enjoy working collaboratively with clients and colleagues to develop robust brand protection strategies for the exploitation, monitoring, and enforcement of intellectual property rights which enable clients to manage risk and reputation on an international scale.

Key Highlights

• Advising a multinational financial services business on a brand clearance and acquisition exercise
• Filing High Court proceedings seeking a declaration of trust over registered trade mark rights
• Negotiating the pre-action settlement of a trade mark infringement dispute between parties in the sports and hospitality sector
• Advising a multinational homeware and electronics retailer on compliance with UK advertising standards
• Successfully representing a client in opposition proceedings before the Registry in respect of an application for an identical mark covering credit card services
• Negotiating the pre-action settlement of a copyright infringement dispute between parties in the real estate and education sectors.