Independent Survey Of The Best UK Brands Sees Irwin Mitchell As The Leading Brand In The Legal Sector In 2023-24
Irwin Mitchell has been recognised for the fourth year running with Superbrands status, named as the leading Superbrand in the legal sector in the annual survey of the nation’s strongest brands.
Since 2001, the Superbrands survey has been working with a leading data research company to independently track the perception of the UK’s leading business brands. Participation is by invitation only and offered to only the most outstanding brands in their respective fields.
Irwin Mitchell is the only law firm to feature in the Superbrands survey, which takes into account the votes of over 2,500 business professionals with purchasing or managerial responsibility.
Superbrands are all evaluated based on quality, reliability and distinction, with voting is influenced by the brand's current profile, latest marketing activities and new product or service lines and their impact.
Expert Opinion“Our colleagues should be proud of our brand, which we refreshed earlier this year and reflects the trust we are building within our audiences.
“The fact we've been acknowledged as number one Superbrand in our industry is testament to everyone's hard work and our colleagues' ongoing commitment to live our brand values.” David Ward - Group Director of Marketing and Propositions
Recognition by Superbrands caps a busy year for Irwin Mitchell, which has seen the firm announce plans to invest in Scotland based law firm Wright, Johnston and Mackenzie and acquire Northeast based Silk Family Law subject to regulatory approvals.