Joanne Bone

Partner

Biography

Joanne advises businesses across all sectors on intellectual property (IP) and IT issues both nationally and internationally. She provides specialist advice in relation to IT contracts, e-commerce and data protection. In IP, Joanne advises on branding strategy and getting a return on investment through licensing IPR.

She also advises on copy clearance in respect of advertisements.

Recent highlights:

  • Advising Callcredit Information Group, innovators in the application of consumer information and one of the three large UK credit reference agencies, on its contractual documentation from master service arrangements to consumer terms and branding including in relation to its market changing new product, Noddle.
  • Advising a leading UK hotel brand on its IT contracts including agreements relating to guest Wi-Fi and connectivity of its head office.
  • Advising Team 17 Software Limited, the games developer of the well known Worms game on a worldwide branding strategy.
  • Acting for Magnomatics Limited, a spin out company from The University of Sheffield which has developed revolutionary contactless, lubricant-free magnetic transmissions and ultra high-torque electrical machines in relation to exploitation agreements and IP ownership.
  • Acting for a global supplier of knowledge based software and databases for use in metabolism, toxicology and related sciences. We have drafted both standard form documentation and advised on international licence arrangements.

Market view:

Sources say she is "very good and responsive, and always gets back to us quickly. She doesn't sit on the fence – she points us in the right direction." - Chambers & Partners 2015

Read My Comments On The Latest News

  • 24/06/2016
    The UK Votes To Leave The EU

    Today’s decision to leave the EU doesn’t mean that UK businesses will not be affected by new far reaching data protection rules which are due in 2018. If a UK business trades in the European Union and offers goods or services to individuals in the EU, the new regulations will still be relevant. It will also continue to apply if a UK business monitors the behaviour of individuals in the EU – this could even extend to the use of cookies. If a business trades only in the UK, the issue is less clear as the UK Government may choose to include equivalent legislation anyway. It is generally accepted that the data protection laws are out-dated and I suspect that data protection will not stay the same for long, even though we are leaving the EU. In other words, there will be some reform. We just don’t know what it will look like.

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  • 03/02/2016
    Safe Harbour Becomes A Privacy Shield

    “Can business breathe a sigh of relief with the new privacy shield and get on with business as usual or does it have holes? I think businesses should be cautious as all we have seen so far is a broad statement of intent and the devil is in the detail – it may not pan out as expected and it still requires formal approval. Also, it has already been criticised by privacy campaigners, including Mr Schrems, as not going far enough. There is still a risk therefore that if it goes in front of the ECJ, it won’t stand up and we could be back to where we were in October. Unfortunately uncertainty still surrounds data export to the US and is likely to do so for the foreseeable future.”

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  • 20/10/2015
    Irish Data Protection Commissioner To Investigate Facebook's US Data Transfers

    “Businesses are still no clearer than they were when the ECJ last week declared that the EU-US Safe Harbour agreement is invalid. There are still no practical alternatives and indeed the Commission’s immediate solution for businesses to use the model contractual clauses just doesn’t work logically. If Safe Harbour is invalid because the US security services can access the data, it is hard to see how using model contractual clauses will be a long term solution because surely the security services will also be able to access data provided under the clauses.”

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  • 07/10/2015
    Update on Schrems Decision - Safe Harbour to Become Safer Harbour

    “The Commission’s immediate solution to the invalidation of Safe Harbour is to recommend that businesses use the model contractual clauses. This doesn’t work logically. If Safe Harbour is invalid because the US security services can access the data, it is hard to see how using model contractual clauses will be a long term solution. Surely the security services will also be able to access data provided under the clauses.”

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