Medical Negligence Experts Support New Cosmetic Surgery Marketing Rules

The General Medical Council To Introduce Guidelines For Cosmetic Surgery Marketing For The First Time


Specialist medical negligence experts at Irwin Mitchell are supporting the General Medical Council’s (GMC) plan to introduce guidelines for cosmetic surgery marketing for the first time which could see Doctors potentially being struck off for conducting procedures marketed inappropriately. 

The new guidelines, written with the assistance of the Royal College of Surgeons, will cover the marketing and funding of cosmetic operations. 

The move follows the rise in women crowdfunding breast implants through websites such as ‘My Free Implants’ which allows women to send messages and share photos and videos of themselves in exchange for donations towards their surgery. 

The GMC told The Sunday Times: "Doctors associated with the website will be required to follow GMC standards and the new guidance when it is introduced, like all doctors carrying out cosmetic surgery."

Doctors will also be unable to provide services as a prize or use promotional tactics such as discounts or referral offers that could potentially encourage patients to make bad decisions.

If you or a loved one has suffered as a result of negligent cosmetic surgery, we may be able to help you claim compensation. See our Medical Negligence Guide for more information.

Mandy Luckman, head of the specialist cosmetic surgery negligence team at Irwin Mitchell, said:


Expert Opinion
“It’s good to see the GMC and the Royal College of Surgeons giving serious consideration to the cosmetic surgery industry. Procedures shouldn’t be committed to on a whim as they are life-changing and therefore need to be thought through thoroughly and rationally. Discounts and special offers may entice people to undergo surgery without properly researching what it entails and any risks involved.

“Sadly we see on a daily basis the consequences of procedures going wrong and completely support the two authorities’ plans to try to improve standards in the cosmetic surgery industry.”
Mandy Luckman, Partner