Lionhearts Sets £250K Crowdfunding Target Doncaster Start-Up Signs Up Peter Shilton To Ambassador Role 09.10.2014 David Shirt, Press Officer | 0161 838 3094 A Doncaster business which has designed a football playing tracking platform is aiming to raise £250,000 through a crowdfunding campaign. The company, which is using former England goalkeeper Peter Shilton as its ambassador, is seeking funding via Crowdcube. The innovative Lionhearts software platform tracks the progress of young football players and is designed to be taken by players from club to club so new coaches can see their progress and work on their continued development. Funding is needed to ensure the future development of the system and to allow Lionhearts to secure contracts with professional clubs. Doncaster Rovers have already signed up to use the system. Andrea Cropley, Corporate Partner at law firm Irwin Mitchell, said: Expert OpinionMany start-up organisations in the past would most likely have looked at the more traditional funding routes but as alternative forms of funding become increasingly mainstream, it's not surprising to see more and more businesses explore the options available. “We recently conducted our own survey into the use of alternative finance and it revealed some very interesting findings. “It was clear that although many entrepreneurs have not yet used alternative forms of funding, it looks like many are happy to do so and will in the next year. “At the same it still appears that there are many misconceptions and it is evident that there are concerns about the protection. As with all finance options, whether mainstream or less traditional, it is vital that businesses explore all options and take the appropriate advice from specialists.” Andrea Cropley, Partner Key contact Andrea Cropley Partner +44 (0)777 577 4102 Email Andrea Press contact David Shirt BLS PR Manager 0161 838 3094 Email David Tags Corporate Andrea Cropley Related articles 15.02.2017Cocoon Aims To Secure £2.5m For Latest Expansion Drive 14.02.2017Serious Fraud Office - The Big Funding Debate 14.02.2017Inflation Rises As UK Feels Effect Of Weak Pound Post-Brexit Vote 10.02.2017Today's Court Of Appeal Ruling To Have Impact on Uber And Other Firms In 'The Gig Economy' 09.02.2017Court Of Appeal Employment Ruling To Have Impact on 'Gig Economy'