Irwin Mitchell worked with Toddler Fun Learning; a film production company who create videos for toddlers that not only look fantastic but also help children with their counting, spelling and vocabulary.
Irwin Mitchell was able to provide Toddler Fun Learning with industry knowledge and legal expertise to ensure that they secured a valuable joint venture with the global book publisher, Ladybird Books.
Helping Toddler Fun Learning To Grow
Aurelia Butler-Ball worked with Toddler Fun Learning and explains how the team navigated them through this commercial arrangement.
"We first met Christian and Amalie Hughes, founders of Toddler Fun Learning, when the company was first formed, ensuring that we fully understood the business and its commercial goals and were able to act fast when the time came for our professional assistance.
"Very quickly, Toddler Fun Learning became a YouTube success and when they got the opportunity to enter into a joint venture with Ladybird Books and use Ladybird’s stories and illustrations for their videos, they were quick to seek our advice. Crucial to Toddler Fun Learning was reaching a commercial arrangement that not only reflected the creative spark and goodwill between the companies but also protected Toddler Fun Learning’s intellectual property.
"We were very happy to successfully negotiate the best deal for the company and draft an agreement that provided them with the most protection.”The future for Toddler Fun Learning Toddler Fun Learning and Ladybird Books have now released a number of videos together that have been viewed by millions of people around the world with other exciting projects in the pipeline."
The future for Toddler Fun Learning Toddler Fun Learning and Ladybird Books have now released a number of videos together that have been viewed by millions of people around the world with other exciting projects in the pipeline.