Parallel London And Irwin Mitchell Celebrate Inclusivity For All

Law Firm Sponsored The Event And Took Part In The Push/Run


Oliver Wicks, Press Officer | 0114 274 4649

The inaugural Parallel London event at the Olympic Park was the ‘perfect celebration of inclusivity’ according to proud sponsors, national law firm Irwin Mitchell.

Thousands of people came together to take part in the world’s first fully inclusive fun-push run with the Paralympics in Brazil just round the corner.

The scenes in the stadium in London four years ago were something truly special, but the sights and sounds of Parallel London will live long in the memory. 

There were two key parts to the day, a push-fun run in the morning followed by a festival full of activities and education in the afternoon.

Volunteers took up the challenge in five races—the 100m, 1km, 5km, 10km and the Super Sensory.

The Super Sensory 1km run was a unique multi-sensory challenge with 100 people taking part. The race was tailored for those with profound and multiple disabilities, those on the autistic spectrum and those who need sensory support.

Four-out-of-10 runners and pushers were taking part with a disability, with some 500 carers supporting them.

A team from Irwin Mitchell’s office in London took part in the race and helped support one of their clients, a young girl with cerebral palsy who was determined to complete the 5k with her family. 

Once the races were finished contestants and the general public had time to relax and enjoy the entertainment on offer.

National law firm Irwin Mitchell brought their Don’t Quit, Do It Six Ball Challenge and it proved to be very popular. Each participant was given six opportunities to kick or throw a ball through a hole in the middle of a large board with the Don’t Quit, Do It logo.

Michelle Beat, head of business development at Irwin Mitchell worked at the event and enjoyed the celebration of inclusivity.

She said “We’re delighted to support the world’s first fully accessible and inclusive fun push/run and it was a privilege to see so many people come together to take part in an event that was truly for everyone.

“Through the work we do, we see the role sport and exercise can play in rehabilitation and the many benefits it can bring. This is why we’re committed to increasing participation numbers in disability sport through our Don’t Quit, Do It campaign.

“Events like Parallel’s can only help and we can’t wait for it to return bigger and better next year.”