Next Fifteen leads £1m Fundraising in Phrasee Irwin Mitchell Advises Next Fifteen As Lead Investor In UK MarTech business 21.07.2016 David Shirt, Press Officer | 0161 838 3094 London based Phrasee, a marketing software company which uses artificial intelligence to boost email response rates, has raised £1m in seed funding. Phrasee intends to use the funds for research and development purposes, and expansion of the reach of scientific approach to email marketing in both the UK and US MarTech markets. Founded in early 2015 by Parry Malm, Dr. Neil Yager and Victoria Peppiatt, Phrasee uses artificial intelligence to generate marketing language that out-performs humans. It uses advanced language technologies to quantify, generate and optimize email subject lines, and other language types, that increase opens, clicks and conversions. The investment round was led by global digital communications business Next Fifteen and angel syndicate Galvanise Capital. Jonathan Snade, Corporate partner at Irwin Mitchell, advised Next Fifteen. Expert Opinion“This is a significant fundraising exercise for Phrasee and will help support its exciting growth plans. We are delighted to have advised lead investor, Next Fifteen, on this deal and wish both Next Fifteen and Phrasee a successful future in their partnership.” Jonathan Snade, Partner Key contact Jonathan Snade Partner +44 (0)778 524 2810 Email Jonathan Press contact David Shirt BLS PR Manager 0161 838 3094 Email David Related articles 20.02.2017Financial Conduct Authority And Prudential Regulation Authority Publish Decision Making Changes 15.02.2017Cocoon Aims To Secure £2.5m For Latest Expansion Drive 14.02.2017Serious Fraud Office - The Big Funding Debate 14.02.2017Inflation Rises As UK Feels Effect Of Weak Pound Post-Brexit Vote 10.02.2017Today's Court Of Appeal Ruling To Have Impact on Uber And Other Firms In 'The Gig Economy'