Irwin Mitchell Advises Next Fifteen As Lead Investor In UK MarTech business

London based Phrasee, a marketing software company which uses artificial intelligence to boost email response rates, has raised £1m in seed funding.

Phrasee intends to use the funds for research and development purposes, and expansion of the reach of scientific approach to email marketing in both the UK and US MarTech markets.

Founded in early 2015 by Parry Malm, Dr. Neil Yager and Victoria Peppiatt, Phrasee uses artificial intelligence to generate marketing language that out-performs humans. It uses advanced language technologies to quantify, generate and optimize email subject lines, and other language types, that increase opens, clicks and conversions.

The investment round was led by global digital communications business Next Fifteen and angel syndicate Galvanise Capital.

Jonathan Snade, Corporate partner at Irwin Mitchell, advised Next Fifteen.