Millions Unaware Of Danger From Raw Chicken

Just A Third Of Consumers Aware Of Campylobacter Risk From Chicken

29.04.2015

Millions are still unaware of the dangers of eating raw chicken, with only a third of consumers aware of the presence of campylobacter, a new report has found.

Over 70% of Britons were aware that chicken is the food most likely to give someone food poisoning, and knew that it should be cooked until there are no pink sections to the meat.

However, just 32% of those surveyed by trade magazine The Grocer had heard of campylobacter – the UK's leading cause of food poisoning – and many are unaware of hygiene measures to protect themselves despite campaigns to highlight the risks.

Another 32% believed washing raw chicken would avoid poisoning, opposite to the Food Standards Agency's (FSA) advice.

Research by the FSA found that 79% of raw chicken on sale is contaminated with campylobacter, with dangerously high levels in one in five birds.

Richard Griffiths of the British Poultry Council said: "It is clear more work needs to be done to reinforce good habits."

Expert Opinion
"It is worrying to see the level of misunderstanding regarding the issue of raw chicken and food poisoning, as well as the lack of awareness of campylobacter in general.

"Our work on behalf of victims of illness outbreaks both in the UK and abroad means we have seen numerous examples where victims of campylobacter have had their personal and working lives disrupted by the illness problems, with some also going on to develop long-term health issues.

"As such, it is vital the dangers of food poisoning are not downplayed and efforts are made to ensure that the general public are aware of such illnesses and how to minimise the risks they face."
Amandeep Dhillon, Partner