Councillors Aim To Raise Road Safety Awareness In Newcastle

There Has Been A Spike In Road Accidents In Newcastle In The Past Two Years


Councillors in Newcastle are urging the public to take greater care, as the number of road accidents being reported across the city has risen in the past two years.

During this time, there have been 19 cases of pedestrians being hit by buses in the city centre, BBC News reports.

The local authority believes many accidents are caused by people who are distracted when attempting to cross a road because they are either listening to music through headphones or sending a text message.

Labour council leader Nick Forbes told the news provider that a public safety campaign is important.

His thoughts were echoed by Alan Kennedy from the charity Road Safety GB, who was quoted as saying: "We certainly need many more publicity campaigns to raise awareness and get everyone who uses the roads to take more responsibility."

The majority of the accidents have been concentrated around the Bigg Market area, as well as Blackett Street, Market Street, Pilgrim Street and Grainger Street.

This is certainly not a problem that is exclusive to Newcastle, as accidents of this type are being reported more frequently across the globe.

A study conducted by researchers at the University of Maryland School of Medicine and the University of Maryland Medical Center in Baltimore in 2013 showed the number of serious injuries sustained by pedestrians wearing headphones has more than tripled in the past six years. This is perhaps unsurprising given the growing popularity of devices that play music.

Aside from launching awareness-raising campaigns, some local councils have enforced 20 mph speed limits in built-up areas and busy high streets and this seems to have helped reduce the number of collisions.

Last month, the Parliamentary Advisory Council For Transport Safety warned that a third of a million people will be killed on the UK's roads between 2010 and 2030 unless action is taken to improve safety standards.

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