Top Tips For Writing A Business Plan

  1. Make it ‘Investor friendly’ – would you invest? You may be passionate about the product, but the Investor will only be interested in the business potential.
  2. Illustrate the growth potential clearly.
  3. Do not over complicate – not everyone will have your depth of knowledge. The business journey needs to be written in plain English.
  4. Produce a succinct executive summary on a page that delivers the key elements of the offer, key commercials to be up front.
  5. Explain how much money you are looking for and for what stake. Make this realistic based on the value you can legitimately place on the business.
  6. Make sure you address all of the key areas of expertise needed and if there are management gaps, explain how these will be filled. At the end of the day, Investors are investing in the management team.
  7. Show your commitment to staying in for the long haul.
  8. Make sure you show sufficient working capital at all stages.
  9. Address the competition.
  10. Set out an exit strategy.

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