Director at Irwin Mitchell

Responsible for all Marketing & Communication, Business Development & Market Intelligence for Irwin Mitchell.

Main responsibilities are development and implementation of marketing and business development strategies for the firm and all divisions. This includes management of marketing planning, e-commerce, communication strategies (external and internal) brand development and positioning, business development including product development, CRM, cross selling, new client capture (Tendering and Presentations) and provision of market intelligence including client competitor and sector analysis, benchmarking and Marketing Knowledge Information Services (MKIS).

• Graduated in 1991 from Manchester Metropolitan University with a BA Hons (2:1) in Business Studies specialising in Marketing and Communication and International Marketing
• Started career within the Financial Services Sector as Advertising Manager for Royal Liver Assurance (1991-1995)
• Regional Marketing Manager for DLA for 2 years and Business Development Manager for a division of Legal & General (1995-1997)
• Joined IM in July 1999 as Marketing Director
• Awarded National Business Development Director/Marketing Director of the Year at the annual Legal Marketing Awards

• Chartered Institute of Marketing
• Active member of the Professional Services Marketing Group
• Yorkshire Regional Committee for Professional Marketing